To counter the intense media hype over the Redmi K20 and K20 Pro launch in India on Wednesday, Realme probably felt it needed to up its social media game to let prospective customers know that it intends to take Xiaomi’s latest offerings head-on with its all-new mid-ranger, the Realme X. To steal Xiaomi’s Redmi K20 thunder, Realme on Wednesday launched a ‘Kill the Hype, Let’s be Real’ campaign on social media to assert that its new phone is actually an overall better value proposition than either of Xiaomi’s latest offerings.

#WhyPayMore, when you can enjoy a crystal clear and colourful Real Full Screen display for a lesser price? Enjoy a 6.53” FHD+ Super AMOLED Full Screen Display on #realmeX starting at ₹16,999.