Realme Mobiles, Oppo’s latest spin-off smartphone company, has been tearing into India’s entry-level and budget segment with four successful phone launches since its debut earlier this year. The new kid on the block has grown rapidly, gaining recognition, and cementing a position for itself, thus, it has now unveiled a new visual brand identity – with a new logo.
It’s not just a new logo! It’s a new us, an iconic visual identity designed for the young! Hit the Like button if U like the new us. #ProudToBeYoung pic.twitter.com/KMhOBxhIl5
However, don’t mind me when I say this but it appears like Realme has taken inspiration from Xiaomi’s Poco (which evidently is doing great as the cheapest Snapdragon 845 SoC-backed device) to build its brand identity. While Poco may have opted for a mix of yellow and black, Realme is using a yellow and gray combination in favor of the former red and black.
Further, if you’re one who likes to gorge on rumors and leaks, the tweet suggests the arrival of Realme’s new upcoming ‘U’ series. The tweet says ‘Hit the like button if U like the new us’ and that points at the mid-range selfie-centric phone that the company’s said to be working on.