Since its inception back in 2016, boAt went on to become one of the most successful accessory brands in India. The Bengaluru-based company recently raised $100 million from Warburg Pincus, a private equity firm. And today, boAt has announced that it has received a hefty investment from Qualcomm Ventures, the investment wing of global chipmaking giant Qualcomm.
The company, apart from selling Bluetooth speakers and TWS earbuds at affordable price points, also launched its first smartwatch at Rs 1,999 (~$27) last year. Further, as per our earlier reports, boAt also aims to venture into the gaming-accessory market to compete with other budget-centric brands in India.
