“The reality is that every time a generation changes the playing field is leveled.  We actually think that we’re going to have superior graphic fidelity, but the whole value proposition has to be right,” says Longworth.  And Sony recently demonstrated that value proposition to the world in a number of different areas.  “It’s not just about graphic fidelity… What are our policies?  What are our principles?  What do we stand for, and how do we communicate it?”

They’ve conveyed their “gamer first” message and got out in front of the DRM issue as a leader and not a follower.  They conveyed a lower price for an arguably more powerful system.  They also revealed a ton of new games with a track-record that says they’ll continue to release these new experiences year-in and year-out.

Sony’s PlayStation 4 is due out this holiday season.

  • This article was updated on February 19th, 2018

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